Stitch Story: Food Swap

The theme for the last Phat Quarter swap was food.  One of the things my partner mentioned was how she liked the art style of the Fallout games (50s) and Bioshock (art deco). I'm pretty familiar with both of those games, so my original idea was to stitch something from one of the games. Then I decided to do something a little more ambitious. The idea was to take one of my partner's favorite foods, Cadbury Mini Eggs and create a billboard ad that might fit into the Fallout world.


I searched for pictures of Cadbury's ads from the 50s (Mini Eggs didn't exist back then), as well as food ads from that same period to get an idea of their layout and content. I was craving Crunchie bars like crazy for a few days there.

Since I was basically creating a fake product, I had to give it some kind of name, so I used my partner's last name, which I thought was a good fit for a fake chocolate company and a nice way to personalize the piece. For the slogan, I thought since it's the 50s it should probably involve wordplay or a pun. And I think it fits in well with the products in the Fallout world. It was at this point I started to feel like some kind of bizarro Don Draper.

I knew I wanted to include a bunny and had a pretty good idea of what I thought it should look like. I got lucky and found a picture of a 50's/60's matchbox on Flickr that was almost exactly what I'd imagined. I tweaked it a bit, changing the ears and adding a bowtie.

Overall, I'm happy with the way it turned out.